Adding value to
food businesses

Testimonial

“They were the integral ingredient to launching the concept — market experience, operational know-how, supply chain and creative expertise to collaboratively adapt the menu.”

Testimonial

“Dec is the go-to expert for turning food concepts into scalable, high-performing brands. His deep industry knowledge, operational expertise, and ability to execute at scale make him an invaluable partner at Opspot. In a rapidly evolving QSR landscape, Dec understands what it takes to drive success.”

Testimonial

“Dec is one of the most innovative and strategic food consultants I've worked with. His ability to transform ideas into commercially successful food concepts is second to none. From concept development to execution, Dec's expertise and attention to detail are invaluable. Highly recommend!”

Testimonial

“Dec brings a unique edge to the food industry, combining his deep UK experience with a sharp understanding of the NZ market. His ability to create, scale, and optimise brands is unmatched, making him a key player in the evolution of modern hospitality. Working with him across Kitchen Collective and now as partners in VBNZ, I've seen firsthand how his expertise transforms concepts into commercially successful ventures. If you're looking to build something game-changing, Dec is the one to have in your corner.”

Testimonial

“Dec's talents as a chef go far beyond the development of delicious food items; his broad range of experience allows him to create menus that are optimised for the restaurants' target markets and commercial models.”

Testimonial

“Dec is an incredible food consultant who really helped us bring our brand to life. While he's the expert, he always listens and works hard to turn the vision in your head into reality. He's easy to work with, with a great personality and a wealth of knowledge and experience. We couldn't have done it without him!”

Testimonial

“Having worked alongside Dec for over a decade, I've seen firsthand his unmatched passion, creativity, and deep understanding of the food industry. His ability to turn ideas into successful, scalable brands is second to none. Dec's leadership, innovation, and attention to detail make him an incredible partner in any food venture.”

Testimonial

“I was lucky enough to have worked alongside Dec within the Deliveroo Special Projects Team. Dec is a highly organised and innovative chef leader with a contagious passion for food and an impressive knowledge of the hospitality industry. Dec is an expert in his field and a pioneer in both the virtual brand and restaurant space.”